Inbound Marketing Certification

Thursday, July 28, 2011

Email Marketing: Metrics and Measures-IV

Unsubscribe rate

Unsubscribers are recipients who no longer want to receive your email.

Calculation Method:

Total number of unsubscribe/Total number of emails sent

Average Unsubscribe Results:

1. For a regularly mailed list expect between 0.20%-0.75%
2.For a less frequently mailed list expect between 2%-5%
Tips to lower Unsubscribe:

1.Mail only to opted in addresses
2.Keep mailing frequency regular, once per month at least is recommended
3.Remind recipients how they signed up to be on the mailing list
4.Mail only the promised or request content
5.Provide value

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