Thursday, July 28, 2011

Email Marketing: Metrics and Measures-I

Open Rate:

The open rate is the percent of emails actually viewed by your recipients.

Calculation Method:

Total emails opened/total emails send

Average Open Rates:

1.Prospect mailings as low as 11% - 13%
2.B2B opens average around 22%
3.B2C opens average between 15% - 20%
4.Non-Profit average around 15%

Tips for better Open Rate:

1.Mail at least once per month to stay top of mind with your recipients
2. Maintain expectations about content and deliver what you promised
3. Use strong subject lines and pre-header text to get your recipients attention in the inbox
4. Keep them From Label consistent and use Company Name or who your recipients expect to hear from


  1. What's standard conversion rate for email marketing ? It depends on niche and quality of my letters ? Can you give me some statistic ? i am new in email marketing and from standard metrics i am using smarty ads

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