Friday, May 22, 2020

COVID-19: A Blessing in Disguise for the Healthcare System?


Problems Faced By The Healthcare Industry in India
COVID-19 has been a blessing in disguise in several ways. The outbreak of the pandemic has proven to be an eye-opener in many respects. Suddenly we observe the air quality index (AQI) improving significantly in various cities. Drastic reduction in the pollution levels in major rivers such as Ganga and Yamuna can also be observed. In addition to this, the pandemic has also made us realize that some of the perennial problems associated with healthcare, can be solved, provided, the right intention exists.

A significant portion of the medical bills for a patient admitted in an Intensive Care Unit (ICU) also includes charges imposed on the usage of critical medical equipment such as Ventilators, Infusion Pumps, and Monitors. The shortage of these types of equipment results in compromised and sub-optimal care.  Equipment such as ventilators is exorbitantly costly, and thus, the patients are indirectly made to pay for these facilities. This makes ICU care, out of reach for the teeming majority. To make situations worse, eighty percent of the healthcare expenditure in India is Out-of-Pocket (OOP), which drives a family into poverty in case of a serious healthcare event, requiring hospitalization.

India seriously needs jugaad innovation in healthcare to come up with affordable medical goods, without compromising the quality of care. One of the approaches may be to identify and remove the features which are rarely employed but play a significant role in increasing the cost of the development. One apt example being the successful employment of the Continuous Positive Airway Pressure (CPAP) machine as an alternative to a ventilator for providing breathing assistance to patients infected with COVID-19. This machine is already available and is presently being utilized for treating patients suffering from obstructive sleep apnea (OSA). Another approach could be the better utilization of the available ventilators, to support multiple patients at once, using Air Tube Splitters.

On similar lines, we can think about patient monitors as a combination of sensors and display devices. The modular nature of this device makes it convenient to use only those sensors which are required. The shared use of sensors will reduce the inventory of sensors, eventually reducing the lifetime cost of a patient monitor. The output of the different monitors can be displayed on a single screen. This will not only reduce the cost but also improve the monitoring, as a single healthcare professional can monitor the vitals of six to eight patients. In my observation, the price of Patient monitors, Dialysis machines, ECG machines, Ultrasound machines, and the Echo machine is unreasonably high. Shouldn’t we strive to develop medical facilities that are innovative, affordable, and adept at providing quality care to our teeming millions, or should we wait, for the next pandemic to strike to wake us up from our slumber?

The healthcare infrastructure in our country is inadequate. India faces capacity constraints in terms of hospital beds and qualified healthcare professionals. Recent experiences have shown that the problem of hospital capacity can be overcome if the intentions are right. Delhi government ramped up its capacity in a couple of weeks and is ready to face a situation where 1000 new COVID-19 cases are detected per day. Indian Railways (IR) has also come forward in support and has dedicated more than 6,500 hospital beds, which is half the number of beds from its 125 railway hospitals, dedicated to COVID-19 infected patients across the country. Out of these, one-third of the beds numbering up to 2000 will be fitted with ventilators. IR continuing with its support has decided, to convert as many as 20,000 old train carriages into isolation wards for patients if the cases multiply.

Another realization that has occurred, is the potential of Telemedicine in delivering ambulatory care. In ninety percent of the cases, a doctor is not even required to remain in direct contact with the patient. A registered medical practitioner (RMP) can run OPD without physically being present at the location. The vitals of the patients can be recorded by trained paramedical professionals. During the COVID-19 outbreak, the health ministry issued the guidelines for using telemedicine in a hurry. If implemented properly, telemedicine can solve the perennial problems of availability and affordability in the medical field. Using telemedicine, quality care can be provided in remote parts of the country as well. This will result in less travel to cities and hence will, decrease the cost of care.

This crisis has taught us many lessons. The healthcare system in India can be revamped and healthcare can be made more inclusive, provided we work in the right direction. No one has ever doubted the capability of India if only the right intent is cultivated. Needless to say, COVID-19 has been a blessing in disguise and it will bring a paradigm shift in the way healthcare service is delivered in India and many parts of the world.

(The author is Assistant Professor at FORE School of Management, New Delhi, India.)   

Sunday, May 10, 2020

Generic Drugs Can Reduce the Economic Burden of Diabetes!



Generic drugs can reduce the economic burden of diabetes : Dr. Vinaytosh MishraDiabetes is rising like an epidemic in India. According to Diabetes Atlas 2017 published by International Federation of Diabetes, 72.9 million people are living with diabetes in the country. This number is expected to become 134.3 million by years 2045. Moreover, 42.2 millions of Indians are living with un-diagnosed diabetes, which constitutes 57.9% of the total population living with diabetes. The number of patients living with diabetes is bound to increase in the near future due to ongoing large-scale urbanization and increasing life expectancy.

Diabetes is a physiological state in which there is a persistently higher level of glucose in the blood. This situation may adversely affect the organs like eye, heart, kidney, and skin to name a few. According to reports, a person living with diabetes has two times higher chance of getting a heart attack, which is a major cause of mortality in the case of diabetes. With the progression of diabetes, we witness the comorbidity and hence increase in the cost of diabetes management.

The economic burden of diabetes has two components namely direct cost and indirect cost. The direct cost includes consultation fee, medicine cost, and hospitalization cost. The indirect cost includes the cost of travel and the cost of lodging, as patients have to travel from remote areas to urban areas, to avail the healthcare facilities. Another indirect cost associated with diabetes is a loss of productivity due to illness.

Need not to say, the burden of diabetes on total health care spending is likely to increase in the coming future. This situation will have important consequences on the sustainability of health care financing. To make the condition even worse eighty percent of healthcare spending in India is out-of-pocket (OOP). Any major health event in the family can make a family poor. Due to its chronic nature and existence of comorbidities medicines constitutes a major portion of the direct cost in case of diabetes. Financing and delivery of health care in India has been left largely to the private sector, hence the government has little control over the cost of medicine prescribed.

One approach to bring the medicine cost in chronic care like diabetes down is the prescription of generic drugs. Generic drugs are bioequivalence of brand-name drugs that have exactly the same dosage, intended use, effects, side effects, route of administration, risks, safety, and strength as the original drug. The pharmacological effects of branded drugs are exactly the same as those of their generic counterparts but are being sold at an exorbitantly higher price compared to generic drugs.

The major challenge in the adoption of generic drugs is distrust from both patients and doctors towards its effectiveness and quality. In addition to this, the prescription of generic drugs hurts the profitability of the healthcare providers as well as pharmaceutical companies. Indian healthcare is dominated by private hospitals, which constitutes more than 75% of the total healthcare being provided. The combination of generics as a percentage of original drugs may work well for all parties. The policymakers need to come up with an incentive strategy for generic drug prescription. The provision of financial incentive to doctors can further strengthen the development of generics market. In countries like France, bonuses are awarded to doctors who have high prescription rates of generics. Ministry of health should launch awareness campaigns targeting the general public about generics safety and bio-equivalence. According to Kobayashi et al (2011), Japan’s health ministry has issued a handbook with the authorized medicinal products and their therapeutic equivalence evaluations in order to inform both patients and healthcare professionals for the generics. India can emulate the same for better acceptability of the generics.

According to the Indian Brand Equity Foundation (IBEF), India is the largest provider of generic drugs globally. Indian pharmaceutical sector industry supplies over 50 percent of global demand for various vaccines, 40 percent of generic demand in the US and 25 percent of all medicine in the UK. The confidence of patients and doctors in generics can be increased by ensuring the quality of the processes at pharmaceutical companies producing these drugs. These companies should use ISO-quality management system certifications and follow rules of good manufacturing practices (GMP).

As already discussed, the comorbidity increases with the progression of diabetes. This situation results in the inclusion of more advanced drugs in the prescription. In most of the cases, drugs prescribed at this stage are new in the market and their generic equivalent is not readily available or popular for that matter. Moreover, with medical intervention, the average life of the people living with diabetes has increased. This means the economic burden of diabetes drugs has significantly increased and bound to even increase in the future. The increased inclusion of generic medicines in the prescription can significantly bring the cost of care down in case chronic disease like diabetes. The government needs to act swiftly to address the rising burden of diabetes drugs by promoting the prescription of a generic drug in India.

(The author is Assistant Professor (Operations Management) at FORE School of Management,
New Delhi)
The Article originally publish in ETHealthworld: 

Friday, February 12, 2016

Digital & Marketing Nirvana



Kotler defines marketing as a mean to identify human and social needs and fulfill them, profitably.
According to American Marketing Association, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Nirvana is made of two words Nir and Vana. Where Nir means without and Vana means Forests. The Nirvana is to be in a state which has got rid of, forever, the dense forest of the three fires of nonvaluable creation, communication and delivery.
The term marketing is one of the most abused terms of modern era. Marketing started as noble profession being seen as antisocial and father of consumerism and eventually root cause of many societal, psychological and environmental problem.         
                                      

Digital medium have contributed in big data revolution. The data analysis can help in creating customized solution so that communication expenses minimized. The digital mediums also have been instrumental in bringing the delivery and transaction cost down. The advent of 3-D scanning and 3-D printing has opened the door for plethora of opportunities. 

Thus digital marketing is instrumental in helping marketing achieve its true aim, creating a product so that consumer himself come and purchase it. Thus maximum value is being unlocked in the supply chain.

                                                                                          

Sunday, August 16, 2015

Why Regularization is needed in Regression?


Hello Data Ninja’s!

This introductory blog post is all about need of regularization in Ordinary Least Square (OLS) method. I have tried covering the concept using simple text only. In coming posts, I will try to use equations and visuals for better comprehension.  

The Linear Regression is a process of fitting the curve/line so that the sum of square of difference between estimated value and actual value is minimized (minimization of squared residual).The method is also called the Ordinary Least Square (OLS) method.

 But, the Ordinary Least Square method is not sufficient whenever low ratio of observations to number variable exist in Regression Modelling. The prediction accuracy gets compromised in case of higher number of variable and low data points.  The methods like Ridge Regression and Lasso provide probable solution for the problem.
  
Ridge regression generally yields better predictions than OLS solution, through a better compromise between bias and variance. Its main drawback is that all predictors are kept in the model, so it is not very interesting if you seek a parsimonious model or want to apply some kind of feature selection.
To achieve sparsity, the lasso is more appropriate but it will not necessarily yield good results in presence of high collinearity (it has been observed that if predictors are highly correlated, the prediction performance of the lasso is dominated by ridge regression).
I expect the attempt of blog post to introduce the shortcoming of OLS and need of Regularization in regression model was successful through this blog post. If yes keep visiting this blog to get more incite on Data Analytics & Digital Marketing. You can also subscribe for blog posts using subscription options available in right sidebar.



Monday, February 18, 2013

Four red flags for mobile app development outsourcing


Outsourcing has become the need of the hour. Outsourcing mobile app development is an attractive option, but there are few red flags any organization needs to watch for.
Although some mobile apps are conceived by the person who then does the coding, our experience is this is usually not the case and that most app entrepreneurs will find someone else to do their app development.  Even those with the ability (or personnel) to code will often times outsource app development, for a variety of reasons. In this blog post we will list four flags an outsourcing organisation always needs to watch for.


Flag no 1:

Discounts: If it sounds too good to be true, it probably is.  Be wary of outsourcer whose bids are conspicuously lower than their competitors; chances are they’re either trying to buy your business or simply don’t understand the scope of your product. There is an old saying “as you sow so reap”.

Flag no 2:

Settle on a Fixed Price: The profit-sharing option can seem tempting if you’re short on capital, but there are often pitfalls in such arrangements.  The conditions of the agreement might be vague; the goals of the project might not be shared by both sides, etc.

Flag No 3:

Beware of Yes Men: If your outsourcer agrees too quickly to your proposals, tread lightly.  Raising questions and objections is the sign of a developer who’s committed to your project and who cares enough about it to make sure you’re getting what you’re asking for.

Flag No 4:

Expect Punctuality: If your outsourced developer does n’t respect your time commitments when it comes to making a bid, how likely is it they’ll do so when it comes time to deliver the project?
In short, outsourcing a mobile app development project is an attractive option for entrepreneurs who don’t have enough time and money for in house development but they need to select their vendor carefully otherwise this decision may misfire.