Inbound Marketing Certification

Thursday, November 29, 2012

5 key principles for SMBs for protecting their data in the Cloud


By Vinaytosh 
SMB’s using cloud services to store and access client data must take all precautions not only to secure the data but also protect privacy of their customer’s data. It is not only a compliance requirement in most countries but it is the responsibility of every business to safeguard their customer’s data so that they can gain their clients trust and loyalty.
Few months ago, a hacker group called Antisec published 1 million Apple UDID online. Then there were the LinkedIn password breach and the Dropbox hack. No one gets shocked anymore that twitter accounts are compromised on a daily basis and neither does Twitter reveal the details of the scale of the problem. High-profile examples like these generate the headlines, but similar, smaller-scale breaches that happen to SMBs with alarming ease, often goes unreported.
Data loss incidents happen to businesses of all sizes, to non-profits and even government organizations.  It is prudent to assume that over time all businesses will suffer a breach or loss of data.  Such events can range from a lost laptop, a misplaced document to a system breach by a malicious hacker. Whether you are Fortune 500 businesses with a large IT security staff or a local merchant, hospital or non-profit, if you collect customer data you are at risk of security breach. 
According to Online Trust Alliance 2012 Data Protection & Breach Readiness Guide, it is critical for all businesses including those who may not have an online presence, to acknowledge that the data they collect is not only a powerful marketing tool and business asset, but also prone to security risk as it contains sensitive personal data.  Small Businesses invariably need to consider the following key principles to maximize their preparedness;
  1. Acknowledge the data they collect contains one or more forms of Personal Identifiable Information (PII) or sensitive data.
  2. Accept they will experience a data loss incident or breach.
  3. Understand they may fall under multiple government regulations requiring notice and remedies.
  4. Being unprepared can significantly add to the direct and indirect costs including management resources and lost productivity.
  5. A data incident can result in significant damage to a business’s brand reputation.
Regulatory mandates such as PCI, Sarbanes-Oxley, HIPAA and others require that organizations protect the privacy and confidentiality of enterprise and customer information, it’s more important than ever that businesses take their security to next level.
SmartSignin is the only Cloud identity Solution that not only provides security to confidential data, but it also delivers 100% privacy of all information stored and accessed from the cloud. For more information on how the SmartSignin solution can be customized for your businesses, please contact us at sales@smartsignin.com


Tuesday, November 13, 2012

To PPC or not to PPC :That is the Question?


A startup should always use PPC campaigns for the first six months of their product launch but approach always depends on their pocket.

The new website always faces a big hurdle of Google Sandbox and struggles to get more leads through organic SEO. If you are not using right mix of inorganic and organic search engine marketing then you are losing on time and there is opportunity cost associated with that.

Big players generally have deep pocket and they allot the budget to different methods being used but startups have limited resources available. Following are thumb rule for a startup PPC campaign:
·         Avoid head on collision with these players
·         Target long tail keywords which are closely matched to line of business (Quality Score and completion will be less hence the cost per click)
·         Create specific landing pages for campaign ( you can provide more CTA ,website Bounce Rate will also not increase)

You are not facing challenge of consuming/utilizing the allotted budget .The available budget will any how exhaust hence try to maximize the number of visit on your website.