Tuesday, May 31, 2011

Google Wallet mobile-payment system:Will it be a success?

What does Google need to do to make its Google Wallet mobile-payment system a success?
Answer is simple:” Give people confidence. Then make it a habit”.

Think about it. So many slight modifications to our daily lifestyle mean so many millions to manufacturers, especially as they’re repeated, day in and day out. And, once established, the cycle self-perpetuates.

There are four problems that need to be solved to assure consumer confidence in Google Wallet.

1. Customers need to be assured that if they lose their phone; they won’t give a thief access to their bank account.

2. The carrier needs to convince the customer that their bank account won’t be vulnerable, period.

3. Compatibility can’t be an issue but user has to be assured that their checks (and debit cards) can be used at any ATM.

4. If this is a digital wallet - make it one. Include a clear sleeve on the back for a driver’s license or other ID.

Make it a habit

Consumers need to feel comfortable with tapping their phones. To do that, ICICI, HSBC, Citibank and Google need to establish a habit. How? Discounts, discounts, discounts. But only if you tap. Movie tickets? At Rs 100 discount at your local Mall, for those who use Google Wallet.

Sunday, May 22, 2011

Top metrics used for measuring social marketing impact

The goal of social media monitoring is to gain a better understanding of the potential target audiences in your social sphere, where they are and what interests them. Monitoring will also help benchmark important metrics for social media objectives.

Marketing Sherpa a leader in Market Research wanted to learn more about what organizations track to quantify the impact of social media marketing. Find out the results from a survey of more than 3,300 marketers in this chart.

This blogpost was written for www.saltsocial.com/blog the Market Leader in Social Media Analytics through Product Radr.