The goal of social media monitoring is to gain a better understanding of the potential target audiences in your social sphere, where they are and what interests them. Monitoring will also help benchmark important metrics for social media objectives.
Marketing Sherpa a leader in Market Research wanted to learn more about what organizations track to quantify the impact of social media marketing. Find out the results from a survey of more than 3,300 marketers in this chart.
This blogpost was written for www.saltsocial.com/blog the Market Leader in Social Media Analytics through Product Radr.