Google Wallet mobile-payment system:Will it be a success?

What does Google need to do to make its Google Wallet mobile-payment system a success?

Answer is simple:” Give people confidence. Then make it a habit”.

Think about it. So many slight modifications to our daily lifestyle mean so many millions to manufacturers, especially as they’re repeated, day in and day out. And, once established, the cycle self-perpetuates.

There are four problems that need to be solved to assure consumer confidence in Google Wallet.

1. Customers need to be assured that if they lose their phone; they won’t give a thief access to their bank account.

2. The carrier needs to convince the customer that their bank account won’t be vulnerable, period.

3. Compatibility can’t be an issue but user has to be assured that their checks (and debit cards) can be used at any ATM.

4. If this is a digital wallet - make it one. Include a clear sleeve on the back for a driver’s license or other ID.

Make it a habit

Consumers need to feel comfortable with tapping their phones. To do that, ICICI, HSBC, Citibank and Google need to establish a habit. How? Discounts, discounts, discounts. But only if you tap. Movie tickets? At Rs 100 discount at your local Mall, for those who use Google Wallet.

Top metrics used for measuring social marketing impact

The goal of social media monitoring is to gain a better understanding of the potential target audiences in your social sphere, where they are and what interests them. Monitoring will also help benchmark important metrics for social media objectives.

Marketing Sherpa a leader in Market Research wanted to learn more about what organizations track to quantify the impact of social media marketing. Find out the results from a survey of more than 3,300 marketers in this chart.

This blogpost was written for www.saltsocial.com/blog the Market Leader in Social Media Analytics through Product Radr.

Managing Separate Blogs!

I own two blogs, one each for professional and personal blogging. The target audience for both blogs is entirely different. My poem blog www.vinaytosh.blogspot.com is on free domain and support Hindi fonts while my professional blog www.vinaytosh.com is more professional in look.

When running multiple blogs, it’s important to have a clear separation from one blog to the next. Each blog should have a clear focus. Otherwise, how will you know which blog should contain a certain type of post?

If you have several multi-topic blogs, you may find that some of them get neglected, or they suffer from poor quality content as you post on them just to keep them somewhat up to date.

There’s very little reason to set up multiple blogs if you don’t have different things to say on each one.

At Digital Musketeers we spend a lot of time in researching our clients need and maintain recency as well as frequency in our blog posts.

Happy B'day Facebook Like Button!

On 21st of April 2011 Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. To commemorate the one year anniversary of the Like Button Facebook released some interesting data about the button's usage in its first year.

1. 10,000 websites integrate with Facebook each day

2. More than 2.5 million websites have integrated with Facebook

3. Over half of the 25 fastest growing U.S. retail sites use Facebook

4. Media sites that adopt the Like button average a greater than 300% increase in referral traffic from Facebook

5. Every month, more than 250 million people engage with Facebook on external websites

Reference: http://www.facebook.com/facebook

Process of Email Marketing !

Hi Folks!

I hope you are doing fine! It is start of financial year and every business was busy in making plans for next quarter and now it’s time for some real stuff. I hope this blog will help you in your day to day needs. In case you have any specific questions about online marketing you can always write me on Vinaytosh@gmail.com .

In last post we talked about the macro strategy for email campaigns, in this post I would write on implementation side of it. For me it is a six step process:

Step 1: Define the objective of campaign as well as the target audience you want to tract.

Step 2: Start from a much targeted list prepared by organic methods. To keep it simple:” Never buy an email list”. It won’t help in long run.

Step 3: Ask for permission to collect email address and provide them unsubscribe option as well. Provided them freedom. If they don’t speak for you they will not speak against you as well.

Step 4: Prepare a landing page with call to action for target audience.

Step 5: Refine your campaign for people who have interacted.

Step 6: Depending on second campaign pass the inbound leads to direct sales team.