If
you want to search/share serious content around a subject SlideShare is the
best place to be. Professionals from many niches upload their content, while
other viewers consume the content either landing directly on website or through
search engines.
Features
of SlideShare:
1.
Members can have their content
uploaded to the site and embed their own personal website or blog
2.
Content can also be shared privately
3. Can be used as an effective marketing
tool in helping to promote or advertise an event
4.SlideShare openly promotes users
getting together to create their own groups so that they can interact with
people who share the same niche interest as them.
Advantages
of SlideShare Coverage:
1.
The single most important aspect and
advantage of utilizing SlideShare is that every piece of media uploaded to the
site can be viewed by their over 70 million viewers per month.
2.
Users can niche network by creating
or joining existing groups. This can help increase contacts, and therefore
opportunities.
3.
While being a part of a group can
have many networking and marketing benefits, SlideShare user groups can also
collectively modify and even enhance current online content.
SlideShare
Media Creation Tips:
1.
Go Visual: Use a lot more visual
markers and easy to understand symbolism as opposed to more text. Plain and
simple, human beings prefer to be visually engaged if the other option is
mounds of jumbled text.
2.
Keep it Short: Try to get to the
point of your content quickly. Rambling discourse and biased opinions are
unlikely to garner increasing views or ‘word of mouth’ consumers.
3.
Precision Tagging: At the end of each
upload users are given the opportunity to choose their content descriptions as
well as adding their tags, or keywords. Use keyword tools such as Google’s
keyword tool to find the best keywords to describe your content or product.
4.
Call to Action: If your content is
one of your marketing tools you will definitely want to supply a
‘call-to-action’ at the end of each presentation. A link to click or short
advertisement for your product is sufficient and over promotion may have
negative impact.
References: This blog post was written by Vinaytosh Mishra for Webbazaar.com .The blog contains experts from www.digitalbrandmarketing.com,www.techcrunch.com,www.slideshare.net and www.mashable.com
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