Initially Online Marketing was limited to Banner Advertising and Email Marketing and so was the area of operation of knowledge leaders in domain but the things are changing with trends in digital media. I have been following Marketing Sherpa since last three years and consider it as a reliable source of information about trends and news in online marketing.Recently they came up with Social Media Hall of frame.
1. Paramount Pictures' "Paranormal Activity" Nationwide Opening Campaign
This horror movie benefited from almost paranormal levels of online buzz when its marketing team released the film for limited midnight screenings in 13 college markets. But the campaign's call-to-action caused more than 1 million consumers to demand that the film open in their cities as well -- paving the way for a nationwide release.
See how this multichannel campaign used everything from websites to widgets to promote the film "Paranormal Activity." The results were so good, they were scary!
See Paramount's "Paranormal Activity" campaign
2. Chick-fil-A Free Chicken Mailer
A free meal is hard to turn down -- two free meals are even more difficult. See how this quick serve restaurant location added a dash of social media to a direct mail coupon for two free sandwiches and achieved a delicious viral response.
See Chick-fil-A's campaign
3. Jimmy Choo's Shoe Hunt in London
This luxury shoe retailer looked for the cutting edge in social media promotion and walked right over it. Wanting to combine offline and online promotion, the team ran a treasure hunt in London to promote its new line of shoes. Hints about the prizes' locations were sent via social networks. Contestants ran all over town, and the buzz ran all over the web.
See Jimmy Choo's campaign
4. New York Public Library’s 'Don’t Close the Book on Libraries' Campaign
Faced with a drastic budget cut from the city, the New York Public Library studied up on how to call attention to its dwindling resources. The team recruited an improvisational group to shoot a viral video in the library, which they heavily promoted via email and social media channels. The buzz spilled into online and traditional media, and donations exceeded the team’s goals -- twice over.
See the NYPL's campaign
5. ZAGG’s Free iPad Giveaways
Sometimes the right product, at the right time, with the right promotion can benefit from buzz from a completely different product. Take ZAGG’s iPad giveaways, for example. By giving away one of the hottest products in the country (Apple’s iPad) the team saw tremendous success in growing its email list and sales of gadget accessories. This simple effort had a massive ROI.
See ZAGG's campaign
1. Application Security, Inc.’s "The UNProtected" web film and comic book series
B2B marketers are sometimes so caught up in generating leads that they forget "leads" are really people -- and people like to be entertained. See how this database security vendor created a fun, entertaining way to educate prospects about the importance of database security, using an online film series, a graphic novella and a user-generated video contest they promoted across a host of social media channels.
In the end, 45% of visitors to the film microsite became qualified leads when touched with subsequent nurturing.
See Application Security, Inc.'s campaign
2. Qwest Communications 'Johnny Lee Ross & the MotherBoard 2010 World Tour' Campaign
Social media lets you inject a little more personality into your brand, but the team at Qwest Communications took this tactic further by creating an entirely new character for a trade show campaign -- Johnny Lee Ross, leader of the fictional heavy metal band MotherBoard.
See how they gave Johnny his own social media accounts to build buzz before the important event, and combined his rock and roll story with real business issues to attract 37% more of their targeted prospects to their booth in 2010.
See Qwest's campaign
3. Initiate's 2010 HIMSS Trade Show Campaign
Even if you don't want to go as far as creating a fictional character for a trade show campaign, social media channels are an essential component of any event marketing strategy. The team from Initiate took advantage of LinkedIn groups and Twitter hashtags provided by the trade show organizer, and incorporated these channels with their own email campaigns, blog and YouTube channel to stand out in the field of exhibitors.
The result was a 48.5% increase in meetings with qualified prospects during the show and a lift in new sales opportunities and advancement of existing opportunities.
See Initiate's campaign