The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. It is a common rule of thumb in business; e.g., "80% of your sales come from 20% of your clients”.
From my personal experience I can suggest that the 80-20 thumb rule applies for social media marketing as well. We can certainly state that very small portion of effort is attributed to the leads .But irony is we don’t know which part of effort works ,hence we don’t have much choice left ,except keep trying to maximize the probability of the desired output to get realized.
Following are two thumb rules which are very useful in social media marketing:
- 80% of the time, you should be sharing non-promotional content. The other 20% of time, promote your brand.
- 80 % of your Social Media Marketing time, should be spent in listening. The other 20% of time, open your mouth.