Inbound Marketing Certification

Monday, June 28, 2010

Rising threat of Internet Security and Privacy

Brian and Dharmesh coined a word “Digital Citizen” in their best seller book, “Inbound Marketing”. The Digital Citizen is a person who has good rapport with web and achieves a lot of personal and business objectives through World Wide Web. One of the very renowned Digital Citizen is Barack Obama.

Advertising Age named Barack Obama as Marketer of the Year for 2008, weeks before the Presidential Election. The honor was the result of a vote from marketers, agency heads and marketing services vendors attending the Association of National Advertisers’ annual conference.

Some of the very renowned digital citizens from India are Mr. Shashi Tharoor, Mr. Lalit Modi and Ms. Barkha Dutt (I have started following 33% reservation rule, already).Jokes apart ,these people can influence the thinking of their followers .Now suppose, someone hacks the Twitter /Buzz account of these people. If you are one of digital citizen, you can guess the possible damage.

Good news is that Twitter and Google have started taking measures to protect your account and government is also serious about the threat. In last two days, I came across these two worth sharing news.

News1: Frenchman arrested, targeted Obama Twitter account, 25th March, 2010
An unemployed Frenchman has been arrested for targeting the Twitter accounts of US president Barack Obama and singer Britney Spears.

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News 2: Gmail to alert users to suspicious activity, 24th March, 2010
Google launched a new feature in Gmail on Wednesday that will alert users when the system detects suspicious activity that might indicate the account has been compromised.

Read More:

Let us know about your thought on Internet Security and Privacy.Please comment .

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